Online job search proves the most successful method for China’s jobseekers

Updated: 24 Jun 2016


Chinese workers have most success finding a new job through online job websites, according to a survey by recruiting experts Hays.

The survey of 308 people revealed 43 per cent of Chinese people found online job websites to be the most successful method of finding a new job. Online job sites were followed by personal networking, including referrals or word of mouth at 36 per cent. Whilst social media sites such as LinkedIn were rated by 21 per cent of respondents as the most successful method.

Across Asia the findings were similar, but when comparing results across the five countries surveyed, online job websites were most successful in Malaysia, rated by 61 per cent of its survey respondents as the most successful method.

Personal networking as a job search method was seen to be most successful in Hong Kong by 37 per cent of its respondents and then in China by 36 per cent of its survey respondents.

When it comes to social media for job searching, it was found to be most successful in China with 21 per cent respondents rating it as most successful, closely followed by Japan’s respondents at 18 per cent.

“For employers, the results prove the importance of having a broad attraction strategy in place with an emphasis on online recruitment techniques,” says Simon Lance, Managing Director of Hays in China.

However, the results show there is still a significant place for referrals and word of mouth, which also play a necessary role in attracting talent. The assumption that all jobseekers have moved online or to social media at the peril of traditional job search methods is not evidenced in the survey findings.

Having said this, as an Internet-savvy population, the use of technology in everyday lives in China is pervasive. “So much of our lives are reliant on the Internet these days, from online shopping to online banking. It therefore doesn’t come as a surprise that online searching is the number one most successful method of finding a job.

Undoubtedly, the prevalence of online recruitment sites (including those such as and the rise of job search aggregators means that they are an essential part of recruiters’ and employers’ methods to attract candidates,” Simon explains.

For jobseekers, to have the best possible chance in finding employment, you need to exploit the full suite of online options and take a multi-pronged approach. Promote your profile and perform your job search on multiple platforms, including recruitment agency databases, job boards and professional social networks. The more visible you are across relevant online platforms the higher the chance of you securing your dream job.

Hays’ 5 top tips for job searching online:

1. Never share personal confidential information online such as banking details, passwords or other sensitive data to apply for a job.

2. Search and apply online with reputable, well-known organisations. Never submit your CV to a site that does not provide a privacy policy, contact details or a physical address.

3. Never pay for a recruitment service as a jobseeker. It is an employer who pays the recruiter to find the right person for their role. Similarly don’t pay for background checks or any other check on your qualifications. It shouldn’t cost you anything to apply for a job.

4. Audit & clean up your social media profiles. Ensure your online presence appears in the best light to prospective employers who might come across you or search for you as part of a job application process. Also focus effort on maximising your professional profile on sites such as LinkedIn which you should be using to job search and network online.

5. Go mobile with your CV. Store a mobile-friendly PDF of your CV on your mobile phone to quickly and easily apply to jobs on-the-go that you might come across via job email alerts or recruitment apps.

Hays, the world’s leading recruiting experts in qualified, professional and skilled people.

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About Hays
Hays plc (the "Group") is a leading global professional recruiting group. The Group is the expert at recruiting qualified, professional and skilled people worldwide, being the market leader in the UK and Asia Pacific and one of the market leaders in Continental Europe and Latin America. The Group operates across the private and public sectors, dealing in permanent positions, contract roles and temporary assignments. As at 31 December 2015 the Group employed 9,420 staff operating from 248 offices in 33 countries across 20 specialisms. For the year ended 30 June 2015:

– the Group reported net fees of £764.2 million and operating profit (pre-exceptional items) of £164.1 million;
– the Group placed around 63,000 candidates into permanent jobs and around 200,000 people into temporary assignments;
– 23% of Group net fees were generated in Asia Pacific, 41% in Continental Europe & RoW (CERoW) and 36% in the United Kingdom & Ireland;
– the temporary placement business represented 58% of net fees and the permanent placement business represented 42% of net fees;
– Hays operates in the following countries: Australia, Austria, Belgium, Brazil, Canada, Colombia, Chile, China, the Czech Republic, Denmark, France, Germany, Hong Kong, Hungary, India, Ireland, Italy, Japan, Luxembourg, Malaysia, Mexico, the Netherlands, New Zealand, Poland, Portugal, Russia, Singapore, Spain, Sweden, Switzerland, UAE, the UK and the USA.

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