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Increasing Importance of Employer Brand Drives up Demand for HR Professionals in China

Organizations are trying to build a better employment image in the marketplace, which is fuelling the demand for HR professionals in China with both implementation and strategic planning skills.

Updated: 19 Jan 2016

Organizations are trying to build a better employment image in the marketplace, which is fuelling the demand for HR professionals in China with both implementation and strategic planning skills.


This is one of the findings of the latest Hays Quarterly Hotspot, covering April to June 2013, which looks at candidate and employer trends while highlighting skills in demand.


By considering the high cost and risk of hiring new employees, many companies are now shifting focus to key talent identification, development and succession planning for their long-term business growth,” says Simon Lance, Regional Director of Hays in China.


“This demand for human resources experts is especially high for roles that play a crucial part in enhancing the effectiveness of business operation, such as Talent Management, Human Resources Business Partners and Head of HR.”


According to the Quarterly Hotspot, candidates with eight to ten professional HR experience and good English language skills as well as strong business acumen are in shortest supply. As a result, employers are advised to retain or attract HR talent for their long-term business development. Strategies can include offering career development or a better work/life balance.


We are also seeing demand for HR Generalists, Training & Development Professionals, Compensation & Benefit Professionals and Payroll Specialist. Many companies are now shifting their focus on retaining key talent for their long-term business development considering the high cost and risk of hiring new employees.


Hays also note that HR candidates are placing job security above career development or compensation when they look for their next role.  And given the unstable global economic environment, candidates are seeing the high potential of local firms in the job market.


According to the Hays Quarterly Hotspot for April to June 2013, hottest positions in demand from other specialisms are the following skilled professionals:


Hays Accountancy & Finance - Commerce & Industry

·         Finance Controllers

·         Business Controllers

·         FP&A Managers

·         Accounting Managers                   

·         Internal Auditors


Hays Architecture

·         Architects

·         Project Managers

·         Landscape Architects

·         Interior Designers

·         Business Development Managers


Hays Banking          

·         Branch General Managers

·         Relationship Managers

·         Transaction Banking Senior Sales

·         Credit/Risk Controlling Professionals

·         Senior Portfolio Managers

·         Fund Management

·         Project Finance

·         Rural Banking

·         M&A Specialists

·         Venture Capital


Hays Construction

·         Project Managers

·         Safety Managers

·         HVAC Engineers

·         Construction Managers

·         MEP Managers


Hays Education

·         Academic Roles

·         Sales & Marketing Directors/Managers

·         Operations

·         Course/Program Management

·         Career Development


Hays Finance Technology

·         Core Java Developer

·         C# Developers (WPF)

·         Hands-on Coding Development Managers (Core Java and/or C#)

·         Big Data Developer

·         C++ Developer                    


Hays Information Technology

·         Cloud Computing

·         Java Developer

·         BI Specialists

·         HTML5

·         ETL, Data Extraction

·         Automation Testing Analyst


Hays Life Sciences

·         Clinical Physicians

·         Product Managers

·         Clinical Trial Managers

·         Clinical Quality Managers

·         Medicinal Chemistry Lead/Directors

·         Principal Scientist (Process Chemistry and Formulation)

·         Principal Scientist, DMPK


Manufacturing & Ops

·         Lean/Six Sigma Experts

·         Quality Managers and Plant Operation Managers (Food and Beverage)

·         Business Development Managers

·         Research and Development

·         Continuous Improvement Specialist

·         Sales Managers


Oil & Gas    

·         Project Managers/Directors

·         Global Sourcing Managers

·         Contract & Procurement Managers                                                                                                        

·         Engineers

·         Environment Impact Assessment Managers


Sales & Marketing

·         Marketing Managers

·         Digital Marketing Managers

·         Sales Trainers

·         Retail Operations Managers

·         Communications Managers


To find out why these candidates are in demand, go to


Hays, the world’s leading recruiting experts in qualified, professional and skilled people.


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About Hays

Hays is the leading global specialist recruiting group. It is the expert at recruiting qualified, professional and skilled people worldwide.


Hays Specialist Recruitment (Shanghai) Co., Limited ("Hays China") operates across the public and private sector, dealing in permanent positions. Hays China’s eighteen specialisms span Accountancy & Finance, Banking, Architecture, Construction, Education, Engineering, Executive, Finance Technology, Human Resources, Hays Resource Management, Information Technology, Insurance, Life Sciences, Manufacturing & Operations, Oil & Gas, Property and Sales & Marketing.


Hays China operates four local offices in Shanghai, Beijing, Suzhou and Guangzhou. It is the local representative office for Hays plc, which is a global company with more than 7,800 staff operating from 245 offices across 33 countries.


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