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China’s e-commerce boom stokes demand for sales & marketing professionals


Updated: 14 Apr 2016

New marketing jobs continue to be generated in southern China as the country’s e-commerce boom gathers momentum, says recruiting experts Hays.  

In its latest Hays Quarterly Report for January to March 2015, the recruiter says there is growing demand for E-commerce Marketing and Operations Managers, Business Development Directors and Integrated Marketing Leaders.

“E-commerce and digital sales channels are becoming increasingly popular in southern China. As a result E-commerce Marketing and Operations Managers are in demand but few candidates are suitably qualified for the roles. Demand is strongest in the retail, fashion apparel and FMCG industries,” says Simon Lance, Managing Director of Hays in China.

A growing number of companies are also seeking Business Development professionals as they have confidence in the year ahead and believe it’s the best time to find the right people to help them gain market share.”

According to Hays employers prefer to hire Integrated Marketing Leaders rather than digital experts or traditional marketers.

“Companies are looking for senior professionals but it can be challenging to find candidates with good brand marketing experience. They need to have strong analytical skills, sound experience gained from both online and offline channels, and the ability to integrate online to offline campaigns. They must also provide creative content and ideas,” says Simon.

“Employers are also looking for senior Corporate Communications Leaders with strong business awareness. They are seeking strategic advisors for their executive teams who can help strengthen a company brand, navigate through a corporate crisis and build a sustainable business long term.”

The recruiter says it is important for candidates to have integrity as more companies are conducting thorough reference checks through agencies to evaluate a candidate’s overall experience and background.

“Candidates should be honest from the start of the recruitment process or they will lose job opportunities,” says Simon.

“Also, educational qualifications are still an important tool for employers to assess a candidate’s overall quality, especially for Fortune 500 companies where they look for candidates from reputable universities.”

For more insights on the skills in demand, see our Hays Quarterly Report.

In China Hays operates from four local offices: Shanghai, Beijing, Suzhou and Guangzhou.

Hays, the world’s leading recruiting experts in qualified, professional and skilled people.

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About Hays

Hays is the leading global specialist recruiting group. It is the expert at recruiting qualified, professional and skilled people worldwide.

Hays Specialist Recruitment  (Shanghai) Co., Limited ("Hays China") operates across the public and private sector, dealing in permanent positions. Hays China’s eighteen specialisms span Accountancy & Finance, Banking, Architecture, Construction, Education, Engineering, Executive, Finance Technology, Human Resources, Hays Resource Management, Information Technology, Insurance, Life Sciences, Manufacturing & Operations, Oil & Gas, Property and Sales & Marketing.

Hays China operates four local offices in Shanghai, Beijing, Suzhou and Guangzhou. It is the local representative office for Hays plc, which is a global company. As at 30 June 2014 the Group employed 8,237 staff operating from 237 offices in 33 countries across 20 specialisms. For the year ended 30 June 2014, Hays placed around 57,000 candidates into permanent jobs and around 212,000 people into temporary assignments. 24% of Group net fees were generated in Asia Pacific.

Hays operates in the following countries: Australia, Austria, Belgium, Brazil, Canada, Colombia, Chile, China, the Czech Republic, Denmark, France, Germany, Hong Kong, Hungary, India, Ireland, Italy, Japan, Luxembourg, Malaysia, Mexico, the Netherlands, New Zealand, Poland, Portugal, Russia, Singapore, Spain, Sweden, Switzerland, UAE, the UK and the USA.