A total of 38 per cent of Chinese update their professional social media profiles and CVs frequently, according to a poll conducted by recruiting experts Hays.
Hays asked over 500 people whether they update their CV, professional social media profile or both most frequently. 38 per cent update both, while 37 per cent only update their CV. Meanwhile a not insignificant 25 per cent only update their professional social media profile.
The poll was conducted across Asia Pacific. The number of savvy Chinese jobseekers who update both their CV and professional social media profiles (38 per cent) is ahead of Singapore and Malaysia (29 per cent), Japan (27 per cent) and Hong Kong (25 per cent).
However, when it comes to keeping their CV up to date, Chinese jobseekers are behind their Asian neighbours, with 51 per cent in Malaysia, 48 per cent in Hong Kong, 46 per cent in Singapore, and 42 per cent in Japan updating their CV frequently.
“Job seekers need a dual approach to today’s jobs search,” says Christine Wright, Managing Director of Hays in Asia.
“They need to recognise the power and relevance of social media and put your best self out there by updating your online profile as well as your CV regularly.
“But job seekers can also go too far the other way and neglect to also update their CV. LinkedIn is useful, but you need to maintain a traditional CV since it is also often your first introduction to a potential employer, who will then turn to social media to find out more.
“Think of your career brand as a puzzle. You need all the pieces to form an accurate picture for an employer of your skills, experience and suitability to a role.”
If you are one of the 37 per cent who is not regularly updating your online profile, Hays has this advice:
· Audit yourself: Take a subjective view of your current online profile by using a search engine to search your name. If you don’t like what you see, change it.
· Compare profiles: Chances are you are a member of a number of social media networks. Compare your profiles on each to ensure consistency. This includes not just consistency in employment history and job responsibilities, but profile image, tagline, your about me introduction and your tone of voice.
· Strengthen your ‘brand’: Use a professional looking head and shoulders profile picture. It humanizes you, which is important since people are unlikely to connect with an anonymous LinkedIn profile. But it also helps connections recognise you if you come across each other in real life.
· Protect your privacy: Know the privacy settings for each social channel and only allow your audience to see what you want them to see.
· Write a compelling bio: Make sure potential employers can learn from your bio what sets you apart.
· Get involved: Now you are ready to get involved in online conversations. Comment on a blog post, respond to a discussion in a LinkedIn group and share content to demonstrate your expertise. Just make sure you think before you post.
In China Hays operates from four local offices: Shanghai, Beijing, Suzhou and Guangzhou.
Hays, the world’s leading recruiting experts in qualified, professional and skilled people.
- Ends -
Hays is the leading global specialist recruiting group. It is the expert at recruiting qualified, professional and skilled people worldwide.
Hays Specialist Recruitment (Shanghai) Co., Limited ("Hays China") operates across the public and private sector, dealing in permanent positions. Hays China’s eighteen specialisms span Accountancy & Finance, Banking, Architecture, Construction, Education, Engineering, Executive, Finance Technology, Human Resources, Hays Resource Management, Information Technology, Insurance, Life Sciences, Manufacturing & Operations, Oil & Gas, Property and Sales & Marketing.
Hays China operates four local offices in Shanghai, Beijing, Suzhou and Guangzhou. It is the local representative office for Hays plc, which is a global company. As at 31 December 2013 we employed 7,979 staff operating from 240 offices in 33 countries across 20 specialisms.
Hays operates in the following countries: Australia, Austria, Belgium, Brazil, Canada, Colombia, Chile, China, the Czech Republic, Denmark, France, Germany, Hong Kong, Hungary, India, Ireland, Italy, Japan, Luxembourg, Malaysia, Mexico, the Netherlands, New Zealand, Poland, Portugal, Russia, Singapore, Spain, Sweden, Switzerland, UAE, the UK and the USA.