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Rising in the East: East Asia’s global influence

Updated: 14 Apr 2016

Multinationals from East Asian backgrounds have a distinct way of doing business in the global world of work which, according to recruiting experts Hays in China, has allowed them to expand overseas at breakneck speed.


In its latest Hays Journal, the recruiter explores what it is about businesses from East Asia that has allowed them to expand globally and challenge and often overshadow corporations from very different Western business cultures.


“The international success stories that have emerged from Asia show that there is more than one way to become a global business,” says Simon Lance, Regional Director of Hays in China.


“Huawei, Hai’er, Nissan, Canon and Samsung are just some of the well-known names that have done this through a culture that combines traditional values and a willingness to explore new ideas.”


“Such Asian companies have different business cultures to those in Europe and the US, and so successful has their approach been that Western companies have looked east for lessons in their own expansion,” says Simon.



Recruiting overseas

Recruiting overseas is a major step in the internationalisation process for these Asian companies. But when it comes to staffing their overseas offices, Asian head offices must adapt in order to attract and retain the top talent. “Successful companies consider local markets, recruit a local workforce that reflects the diversity of their customer base, and understand the customs of each country they work in,” Simon says.


“For employers, the challenge comes in recruiting local teams in overseas offices while still maintaining the business’ core cultural and social traits. That’s why HR has an important role to play in integrating cultural values internationally, while at the same time respecting local business practices.


“This can be a challenge, but doing so creates a universal business culture that can flex to suit what works in different countries. For those Asian businesses that have got it right, they are certainly making their mark in the global business landscape,” he said.


This issue is explored further in the latest Hays Journal, the recruiter’s bi-annual magazine on the world of HR and recruitment.  To access the Hays Journal please visit:


Hays, the world’s leading recruiting experts in qualified, professional and skilled people.


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About Hays

Hays is the leading global specialist recruiting group. It is the expert at recruiting qualified, professional and skilled people worldwide.


Hays Specialist Recruitment  (Shanghai) Co., Limited ("Hays China") operates across the public and private sector, dealing in permanent positions. Hays China’s eighteen specialisms span Accountancy & Finance, Banking, Architecture, Construction, Education, Engineering, Executive, Finance Technology, Human Resources, Hays Resource Management, Information Technology, Insurance, Life Sciences, Manufacturing & Operations, Oil & Gas, Property and Sales & Marketing.


Hays China operates four local offices in Shanghai, Beijing, Suzhou and Guangzhou. It is the local representative office for Hays plc, which is a global company. As at 31 December 2013 we employed 7,979 staff operating from 240 offices in 33 countries across 20 specialisms.  


Hays operates in the following countries: Australia, Austria, Belgium, Brazil, Canada, Colombia, Chile, China, the Czech Republic, Denmark, France, Germany, Hong Kong, Hungary, India, Ireland, Italy, Japan, Luxembourg, Malaysia, Mexico, the Netherlands, New Zealand, Poland, Portugal, Russia, Singapore, Spain, Sweden, Switzerland, UAE, the UK and the USA.