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Better social media profile = better prospects

Updated: 14 Apr 2016

If you plan on entering the job market you need to build and manage your online profile by being smart and careful, according to recruiting experts Hays in China.


According to Simon Lance, Regional Director of Hays in China, a positive social media presence is of huge value when it comes to your career success.


“Without a strong online presence, it’s much harder to promote yourself, connect with peers or be an active voice in your industry," says Simon.


"You can miss out on important news, networking opportunities, maybe even your ideal job."


"Maintaining your online profile is a vital part of career management. But it’s not just a powerful tool when you’re looking for a new job. It’s also an essential way to enhance your reputation: crucial when more employers are searching social networks for insights into the candidates they’re considering hiring,” he said.


A 2011 survey by social media monitoring service Reppler of over 300 hiring professionals found that as many as 90 per cent have viewed social network profiles as part of the screening process.


What will they see if they go searching for you?


Hays’ advice to build a positive online profile

According to Hays, to build and manage the positive online profile your ambitions deserve, there are two golden rules: be smart and be careful.


Be smart:

·         Use social media as a showcase for your expertise and achievements;

·         Be social and connect with companies, recruiters and industry leaders;

·         Be engaged by joining discussions and industry groups and post links to interesting articles;

·         Add contacts and accomplishments regularly, not just when job hunting;

·         Look the part: choose a recent and professional profile photo;

·         Stay up-to-date by searching online and deleting any old accounts or information.


Be careful:

·         Think about what you share and where. If it’s something you wouldn’t want a new employer to see, don’t post it;

·         Consider creating separate personal and professional accounts;

·         Make sure your online profile and offline CV match;

·         If you can’t always be professional, adjust your security settings so only your private network can see your personal information;

·         Check privacy settings regularly so you know what’s going public in your name;

·         Always keep your current employer’s social media policy in mind.


Social media site LinkedIn is a valuable resource for anyone who takes their career seriously.

Here is Hays' advice for using LinkedIn for career development


  • An up-to-date profile, far-reaching network and clear interest in your industry will massively boost your appeal in a recruiter’s eyes.
  • Rest assured, they will be looking – and you can help them find you with a detailed, well-written profile that includes sector-specific keywords.
  • LinkedIn is a mine of information for you too. Use it to stay informed, research companies ahead of an interview and connect with important people in your sector.

Hays, the world’s leading recruiting experts in qualified, professional and skilled people.


- Ends -


For further information please contact Kathy Lou, Marketing Manager of Hays in China, on +86 (0) 21 2322 9600 or


About Hays

Hays is the leading global specialist recruiting group. It is the expert at recruiting qualified, professional and skilled people worldwide.


Hays Specialist Recruitment  (Shanghai) Co., Limited ("Hays China") operates across the public and private sector, dealing in permanent positions. Hays China’s eighteen specialisms span Accountancy & Finance, Banking, Architecture, Construction, Education, Engineering, Executive, Finance Technology, Human Resources, Hays Resource Management, Information Technology, Insurance, Life Sciences, Manufacturing & Operations, Oil & Gas, Property and Sales & Marketing.


Hays China operates four local offices in Shanghai, Beijing, Suzhou and Guangzhou. It is the local representative office for Hays plc, which is a global company with more than 7,800 staff operating from 239 offices across 33 countries.


Hays operates in the following countries: Australia, Austria, Belgium, Brazil, Canada, Colombia, Chile, China, the Czech Republic, Denmark, France, Germany, Hong Kong, Hungary, India, Ireland, Italy, Japan, Luxembourg, Malaysia, Mexico, the Netherlands, New Zealand, Poland, Portugal, Russia, Singapore, Spain, Sweden, Switzerland, UAE, the UK and the USA.